Studivz stagnating and facebook growing at superspeed?
A short look at an Alexa Rank at Statsaholic, comparing studivz.net and facebook.com shows a clear result:
Facebook’s growth in visitors can’t be stopped nor topped, but Studivz.net seems to be standing still in unique visitors accessing the site.
Generally, this is not that much of a surprise, because facebook has a far better developed product including the much beloved newsfeed and the much extended group functionality.
Additionally, it has an open facebook platform with API , which allows companies and developers to create applications right in the heart of facebook, allowing a huge leverage from the already existing userbase of facebook. No need to hunt your users anymore and ask them to fill in all their details. It’s already there. They just have to sign up.
I have been observing the growth of the Switzerland network within facebook for six months now and it has grown from 3000 users to close to over 13000 by the time of this writing, a 300% increase in just 6 months.
In the long run, I see more and more people using facebook and making the switch from studivz in the germanophone countries, for the reasons noted above. Anyway an interesting battle to watch.