Flavio about Business 2.0

While reading Seth Godin’s book Small is the new Big, I just realized how effectively and smart Facebook is applying Seth’s Theory of Flipping the Funnel is (in fact right now I am being Seth’s salesperson as his customer. Well done, Seth!)

When you upload pictures to facebook, you can tag people on the photo, providing additional information to facebook. Facebook will intelligently propose the friends that are most likely on the photo, according to people you tagged in previous photo of the same album.

If a friend is not on facebook, facebook proposes you to add their email address so your friend can sign in to facebook and check out the picture.

You nearly can’t give a bigger incentive to someone than receiving a message:

“Melissa tagged a photo of you on facebook. Click here to view it.”

The person will most likely click on the link. Everyone is obsessed with photos (and everything else) about themselves.  To see the picture, there is no registration necessary, but in most cases people want to see the rest of the album, with pictures of them and their friends, so they will likely sign up for facebook.

Literally everyone who tries to build a network or platform uses viral marketing. But Facebook does it in a very smart and effective way.

This entry was posted on Sunday, June 24th, 2007 at 05:17 and is filed under facebook, marketing, seth godin. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.