Archive for July, 2007

Facebook’s Apps getting in users way - tools emerge to remove junk from facebook

Wednesday, July 18th, 2007

The much hyped facebook apps also has it’s downsides. Not all the users seem to enjoy facebook apps that much:

1. The number of groups against facebook app (not to mention all those that might just be hidden by facebook)

2. Even more significant: tools to remove junk on facebook (and myspace)

There is a general impression that Myspace lost much of the geek/elite users because it is so cluttered. Now the rapidly increasing number of applications on facebook is certainly cluttering up your profile page. Or maybe you’re simply annoyed by all those silly app invites you get everyday, each of them requiring action on your part.

Will this drive users away from facebook? Maybe not drive away, but severly increase the immunity of users against all sorts of requests and messages: friend requests, group invites, app invites, group messages for marketing purposes etc.

The first counter-reactions already emerging (above), there could very well be a major move by facebook that allows users to increase inaccessibility of their attention. This again wouldl probably severely impede apps virality and marketing effectiveness of groups.

Killer: Facebook preparing IPO

Tuesday, July 10th, 2007

According to inside facebook, which smartly monitors facebook’s new job descriptions, they found this interesting new job opportunity at facebook:

Responsibilities:

  • Manage the administration and compliance of all employee equity compensation programs such as Stock options, Restricted stock, RSUs, Warrants
  • Strong knowledge of SEC, FASB, and IRS rules and regulations relating to stock plans and insider trading (including SEC Section 16, SEC Rules 144, 145 and 701, FASB 123R, and IRC Sections 83, 409A, 421, 422 and 423)
  • Partner with Legal, Tax, and Finance to ensure ongoing compliance and for internal and external reporting

Now this certainly looks like Facebook might be preparing an IPO. Others have suggested that facebook might be sold to google, citing Zuckerberg is in love with Google. But soon enough, facebook could take over google in page views:

facebook vs google

How much is facebook worth now? Certainly now the 8 bn $ valuation looks more realistic than ever. I’m sure the guys at Facebook think it’s even a whole lot more. (compare googles 170bn $ valuation)

VC fund for facebook apps - facebook reaching platform status

Tuesday, July 10th, 2007

Now it really looks like facebook has done it again: Bay Partners launch the first facebook apps only fund to invest in young entrepreneurs who develop facebook apps. Apparently, they’re looking to invest between 25k and 250k. Not bad for such a facebook app.

The initiative is great and will help fuel the growth of good applications even more. But building a business only on top of facebook also carries certain risks: Facebook can simply decide to shut down your app if they don’t like it for some reason. They can also just modify some settings, like they already did, which can have a serious impact on your business model. Or how about facebook introducing monthly fees for API usage?

I think it would be smart to build a non-facebook dependant part of your business as well, so in case facebook apps is no longer a good option for you, your users are not simply lost, but can still use your service outside of facebook. This presumes your service adds real value for users, also outside of facebook.

via techcrunch and insidefacebook

Social Networks fighting for World Domination

Monday, July 9th, 2007

Valleywag came up with an interesting map, showing which Social Networks have the highest penetration in each countries:

 

Interesting to see how Social Networks are distributed throughout the world. Lately, I have come under the impression that everyone is looking at facebook and that other players are loosing game.

 

But the bloggers, including Techcrunch, Mashable and my humbleness, might not see the entire picture.

In many regions of our world, facebook is very insignificant. In fact, if you look at the world map above, facebook dominates only very few countries. (Note: The map only shows the leading social network in a country.)

 

Now there acts the principle of the self-fulfilling prophecy: When bloggers talk about facebook and about how it’s platform is revolutionizing the internet, they are aggressively accelerating facebook growth themselves, by evangelizing it (absolutely for free, by the way).

Facebook indeed is a winner here, because they were the first to implement a platform for developers. They are thus gaining importance by the huge amount of attention they receive from the blogosphere. Linkedin’s or MySpace have just barely announced they’re planning the implementation of platforms, and have received only minuscule coverage.

 

The map also reveals that facebook might not have the impact everyone thinks it has. As pointed out by Andi, Facebook’s market share in Asia is close to zero, as well as in Latin America. Basically, everything except the anglosaxon part of the world.

 

Now obviously the arising question is: Will one player step up to plate and gain everything? Or maybe there is only one professional network and one student / fun network?

Interesting is also this article, showing how facebook and myspace mirror a class division in the USA.

No matter how strong facebook grows, they’re still very far away from myspace and will not overcome them anytime soon. Xing and Linkedin both hold very strong positions in their home markets and there is no signs of a consolidation in either one of them.

 

Maybe with the development of meta tools, which quickly allow to import/export profile and contact data, more appealing social networks might grow even quicker than now and actual take market share away from weaker players until they can’t carry on with their non-profitability.

Facebook Apps + Alexaholic = Appaholic - measuring app success

Saturday, July 7th, 2007

As already mentioned before, Facebook is gaining internet platform status. No wonder there are already dedicated blogs about facebook but now there is also a new tool to monitor facebook application success: Appaholic. The name refers to well known Alexaholic that had to change its name to Statshaholic because of trademark issues with Alexa (an Amazon Company).

Comparing the new Where I’ve been App against HOT or NOT