Measuring Facebook penetration: every 5th Canadian is on Facebook!
robwebb2k did a manual calculation of facebook penetration in different countries using the facebook flyer pro tool, which nicely indicates how many people you are reaching with certain demographic selection, like male/female - single/in a relationship or even favorite band or movie.
Here are the results:
As you can see, the penetration in Canada has reached an absolutely unbelievable 22%. More than every 5th Canadian is on Facebook - more than any political party for example has voters.
Extremely high penetration is also reached in Norway, where about 19% of the population is already on facebook.
If you look at other European numbers, Switzerland has a quite high penetration of 1.32 %, much higher than it’s neighbors France, Germany or Italy. Probably due to the internationality of our country.
How much longer until we reach 20% in Switzerland?
When are votes going to be cast over facebook or official government decisions broadcast? I bet you can reach more people than through traditional media.
Tags: facebook, facebook canada, facebook penetration, penetration, reach, socialnetwork, switzerland, trends, web 2.0
November 24th, 2007 at 08:19
[...] If you divide this number by the total population of Switzerland the ratio is 152′900 / 7′507′300 = 2%! In other words every 50th person in Switzerland is on facebook. It’s pretty amazin at which rate facebook has grown in Switzerland. In the beginning of the year when I joined, there were a mere 3′000 users in the Switzerland network and this number has now multiplied itsself by 30. And the number can still multiply by 14, as shown by the facebook demographics of canada and norway. [...]