Kantonspolizei Zürich uses Facebook to find new employees.
The police of the canton of Zurich has apparently not felt the economic downturn yet and is still looking for new recruits.
I was surprised to see that they use Facebook to get attention. But it definitely makes sense for them, the age requirements for new recruits is between 20 and 34, an age group which is extremely well represented on Facebook. 73% of Switzerland’s Facebook users are between 18 and 34.
These 811′760 people represent 49.8% of the 1′630′000 people in that age group.
Sources: Sociabliz Demographer and Bundesamt für Statistik
Tags: ads, facebook, kantonspolizei, police