Measuring Facebook penetration: every 5th Canadian is on Facebook!
Tuesday, October 23rd, 2007robwebb2k did a manual calculation of facebook penetration in different countries using the facebook flyer pro tool, which nicely indicates how many people you are reaching with certain demographic selection, like male/female - single/in a relationship or even favorite band or movie.
Here are the results:
As you can see, the penetration in Canada has reached an absolutely unbelievable 22%. More than every 5th Canadian is on Facebook - more than any political party for example has voters.
Extremely high penetration is also reached in Norway, where about 19% of the population is already on facebook.
If you look at other European numbers, Switzerland has a quite high penetration of 1.32 %, much higher than it’s neighbors France, Germany or Italy. Probably due to the internationality of our country.
How much longer until we reach 20% in Switzerland?
When are votes going to be cast over facebook or official government decisions broadcast? I bet you can reach more people than through traditional media.
