Flavio about Business 2.0

With the new pages and social ad system that facebook has created it is now possible to see how many people of a certain country are members of facebook. This number differs significantly from the number of people having joined the Switzerland network. Currently, there are 152′900 people from Switzerland that are members while only 106′000 have joined the Switzerland network. The ratio of joining the social network is thus 69% (my estimate earlier was 50%).

If you divide this number by the total population of Switzerland the ratio is 152′900 / 7′507′300 =  2%! In other words every 50th person in Switzerland is on facebook. It’s pretty amazin at which rate facebook has grown in Switzerland. In the beginning of the year when I joined, there were a mere 3′000 users in the Switzerland network and this number has now multiplied itsself by 30. And the number can still multiply by 14, as shown by the facebook demographics of canada and norway.

Interestingly there are more women who use facebook in almost every country (except the arab world). This is also the case in Switzerland where 51.7 % of the users are female.

When will we use facebook as a tool to vote in elections? Which other platform can boast as many members from Switzerland?